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Data analytics ยท 2026

Text Data Analytics Solutions

Cloud language APIs, open-source NLP libraries and text analytics platforms that find entities, topics, sentiment and meaning in documents, reviews, support tickets and social posts.

17Platforms & tools
4Categories
5FAQs answered
01Cloud language APIs

Google Cloud Natural Language

Google Cloud API for entity extraction, sentiment analysis, content classification and syntax analysis.

Best for: Quick text analysis on Google Cloud.

Visit Google Cloud Natural Language →
02Cloud language APIs

Amazon Comprehend

AWS natural language processing service for entities, key phrases, sentiment and topic modelling.

Best for: NLP inside AWS workflows.

Visit Amazon Comprehend →
03Cloud language APIs

Azure AI Language

Microsoft's language service for sentiment, entity recognition, summarisation and question answering.

Best for: Language features in Azure applications.

Visit Azure AI Language →
05Open-source NLP

spaCy

Industrial-strength Python library for natural language processing with fast pipelines for entities, parsing and classification.

Best for: Production NLP pipelines in Python.

Visit spaCy →
06Open-source NLP

NLTK

Python toolkit for teaching and research in natural language processing.

Best for: Learning NLP and quick experiments.

Visit NLTK →
07Open-source NLP

Gensim

Python library for topic modelling and document similarity on large text collections.

Best for: Topic models and embeddings.

Visit Gensim →
08Open-source NLP

BERTopic

Topic modelling technique that uses transformer embeddings to find readable topics.

Best for: Discovering themes in large text sets.

Visit BERTopic →
09Open-source NLP

Stanford CoreNLP

Java toolkit from Stanford for linguistic analysis such as parsing, entities and sentiment.

Best for: Linguistic analysis in Java environments.

Visit Stanford CoreNLP →
10Open-source NLP

Hugging Face Transformers

Library of pretrained transformer models for classification, extraction, summarisation and more.

Best for: Using state-of-the-art language models.

Visit Hugging Face Transformers →
11Text analytics & feedback platforms

SAS Visual Text Analytics

SAS software for extracting topics, sentiment and entities from text within its analytics platform.

Best for: Text analytics for SAS-based teams.

Visit SAS Visual Text Analytics →
12Text analytics & feedback platforms

Medallia

Experience management platform that analyses customer feedback, including text comments and conversations.

Best for: Customer experience programmes.

Visit Medallia →
13Text analytics & feedback platforms

Chattermill

Customer feedback analytics platform that groups themes and sentiment across reviews, surveys and tickets.

Best for: Turning feedback into themes.

Visit Chattermill →
14Text analytics & feedback platforms

Thematic

Feedback analysis software that finds themes and sentiment in survey responses and reviews.

Best for: Analysing open-ended survey answers.

Visit Thematic →
15Text analytics & feedback platforms

Lexalytics

Text analytics and natural language processing software for extracting meaning from unstructured text.

Best for: Enterprise text analytics components.

Visit Lexalytics →
16Social listening

Brandwatch

Social listening and consumer intelligence platform that analyses online conversations.

Best for: Brand and market monitoring.

Visit Brandwatch →
17Social listening

Sprinklr

Customer experience platform with social listening and analytics across digital channels.

Best for: Enterprise social and care analytics.

Visit Sprinklr →

Choosing the right approach

Match your requirement to a starting point, then compare vendors.

Sentiment and entities from text, fastA cloud language API such as Google, AWS, Azure or IBM
Full control and custom modelsspaCy or Hugging Face Transformers
Discover themes in many documentsBERTopic or Gensim
Understand customer feedbackA feedback platform such as Medallia, Chattermill or Thematic
Monitor brands and markets onlineSocial listening such as Brandwatch or Sprinklr
Text trapped in scans or imagesOCR first, then text analytics

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Frequently asked questions

Quick answers.

What is text data analytics?

It is turning unstructured text, such as documents, emails, reviews and support tickets, into structured information: entities, topics, sentiment, categories and relationships that can be counted and analysed.

What is the difference between NLP and text analytics?

NLP is the set of techniques for processing language. Text analytics applies those techniques to answer business questions about collections of text.

Do large language models replace these tools?

They can perform many of these tasks and are often used for summarisation and extraction. Dedicated APIs and libraries remain useful for cost, speed, control and repeatable pipelines.

How do I measure sentiment accuracy?

Label a sample of your own text and compare tool output against it. General sentiment models often miss domain slang and sarcasm.

Where do transcripts and OCR output fit?

Speech transcripts and text extracted from images are ordinary text once produced, so the same tools apply. See the audio and image directories.

Descriptions are summaries of each vendor's own positioning, checked against its website on 4 October 2026. Product names and offerings change often, so confirm details on the vendor site before deciding.