Cyclr
An embedded iPaaS for SaaS companies to offer native, white-labelled integrations to their customers.
Best for: SaaS vendors adding customer integrations.
Visit Cyclr →Platforms that let software vendors build customer-facing integrations inside their own products: embedded iPaaS, OEM options from enterprise iPaaS vendors, unified API platforms and integration infrastructure.
An embedded iPaaS for SaaS companies to offer native, white-labelled integrations to their customers.
Best for: SaaS vendors adding customer integrations.
Visit Cyclr →An embedded integration platform with a developer-focused SDK and managed authentication for SaaS products.
Best for: Developer-led product integrations.
Visit Paragon →An embedded iPaaS for B2B software companies, with a code-native approach and customer-facing integration tools.
Best for: B2B SaaS with complex integrations.
Visit Prismatic →An integration marketplace and management platform for SaaS companies that builds and runs customer integrations.
Best for: Outsourcing integration delivery.
Visit Pandium →The embedded integration offering from Tray.ai for adding workflows and integrations to a SaaS product.
Best for: Embedded workflows with a visual builder.
Visit Tray Embedded →An agentic integration infrastructure platform for connecting products, internal tools and AI agents with many applications; the old integration.app address redirects here.
Best for: Integrations for products and AI agents.
Visit Membrane →A deep integration platform for product developers, with bi-directional, customer-configurable connections to systems such as Salesforce, HubSpot and Zendesk.
Best for: Two-way CRM and ERP integrations.
Visit Ampersand →An embedded integration platform for SaaS companies, with a focus on data ingestion and syncing.
Best for: Customer data syncs.
Visit Hotglue →An enterprise automation and integration platform that also offers an embedded edition for ISVs.
Best for: Large vendors that also need enterprise iPaaS.
Visit Workato →An iPaaS vendor with options for software vendors that embed integration into their own products.
Best for: Enterprise iPaaS with OEM licensing.
Visit Boomi →An iPaaS vendor that supports embedded and OEM use by independent software vendors.
Best for: ISVs wanting a full iPaaS runtime.
Visit Jitterbit →Zapier's platform for publishing an app to Zapier and embedding Zap templates in a product.
Best for: Reaching Zapier's user base.
Visit Zapier Developer Platform →Managed authentication and API access for apps, built on Pipedream's workflow platform.
Best for: Letting users connect their accounts.
Visit Pipedream Connect →A unified API that gives one integration to many HRIS, ATS, accounting, CRM and ticketing systems.
Best for: Many systems in one category.
Visit Merge →Unified APIs across accounting, CRM, file storage, HRIS and other categories.
Best for: Category-based integrations.
Visit Apideck →A real-time unified API platform that connects to many business applications.
Best for: Real-time pass-through integrations.
Visit Unified.to →A unified API for employment, payroll and HR systems.
Best for: HR and payroll data.
Visit Finch →A unified API for HR, ATS and payroll integrations, with a focus on European systems.
Best for: European HR integrations.
Visit Kombo →A unified API for HRIS, ATS and other business systems.
Best for: HR and recruiting integrations.
Visit Knit →A unified API for accessing financial data from accounting, banking and commerce platforms.
Best for: Fintech and lending.
Visit Codat →A unified API for fintechs and banks to connect with accounting, commerce, payments and advertising platforms.
Best for: Financial products built on commerce data.
Visit Rutter →An open-source platform for authentication and API integrations, with managed OAuth and syncs.
Best for: Building integrations in code.
Visit Nango →An open-source automation platform with an embedding option for adding workflows to products.
Best for: Open-source embedded automation.
Visit Activepieces →A workflow automation tool with a self-hostable edition and an embed licence for use inside products.
Best for: Self-hosted workflow engines.
Visit n8n →Match your requirement to a starting point, then compare vendors.
| Add integrations to a SaaS product | An embedded iPaaS such as Cyclr, Paragon or Prismatic |
|---|---|
| Many apps in one category | A unified API such as Merge or Apideck |
| Already using an enterprise iPaaS | Its embedded or OEM option |
| Just need customer authentication | An integration infrastructure tool such as Nango or Pipedream Connect |
| Want to own the code | Open-source options such as Nango or Activepieces |
| No integration team | A managed marketplace service such as Pandium |
Neighbouring directories and hubs.
Quick answers.
An embedded iPaaS is an integration platform that a software vendor embeds in its own product, so its customers can set up and run integrations with other apps without leaving the product.
A regular iPaaS is used by a company's own integration team to connect its internal systems. An embedded iPaaS is used by a software vendor to offer integrations to its customers, with multi-tenancy, white-labelling and customer-facing configuration.
A unified API gives one standard interface for many apps in a category, so it is fast to build but may hide app-specific features. An embedded iPaaS offers more flexible, customisable workflows and connectors.
Building gives full control but costs engineering time for each app, plus authentication, rate limits and maintenance. Embedded platforms trade some control for speed and shared maintenance.
Check connector coverage, authentication handling, multi-tenant management, white-labelling, customer-facing UI, pricing per customer, monitoring and the vendor's long-term stability.
SaaS and B2B software companies that need to connect with many customer systems, such as CRM, accounting, HR and ecommerce tools, and want to ship integrations faster.
Descriptions summarise each vendor's or project's own positioning, checked on 5 October 2026. Product names and offerings change often, so confirm details on the linked site before deciding.