Market Shapers
2 vendorsVendors with an established product line in an adjacent market — enterprise search or business-process automation — who are extending that platform into agent building, and who have the enterprise traction and partnerships to influence how the wider NCAB market develops.
Glean
Built its reputation on enterprise search across company knowledge; now exposes that same context, tool access and governance layer so agents can be grounded in an organization's own data and systems.
Pipefy
A business-process automation platform that builds agents to run inside existing, structured workflows — well suited to approval chains such as procurement intake or vendor onboarding.
Pace Setters
2 vendorsVendors founded in 2019–2020 in automation and AI writing respectively, now offering reusable templates and prebuilt components that help citizen developers reduce hallucinations and stay consistent across agents, even though their tools carry a steeper learning curve than some rivals.
n8n
An open-source-rooted workflow automation tool that has grown into a full NCAB, offering a large library of prebuilt nodes and templates; recently signed a strategic partnership with SAP.
WRITER
Started as an enterprise AI writing platform and has expanded into agent building with a strong focus on retrieval-grounded, on-brand content workflows, scaling mainly through partners.
Pioneers
4 vendorsFounded within the last few years as generative AI took off, these vendors converged on model-agnostic, multiagent NCAB products and have gained traction processing large volumes of unstructured data — but are still early-stage, with limited revenue and partnerships relative to more established rivals.
Airia
An AI-native platform for building and orchestrating multiagent systems across both front-office (sales, go-to-market) and back-office use cases.
Dify
A widely adopted, model-agnostic LLM application and agent development platform with strong open-source and developer-community roots.
Dust
Builds agents grounded in a company's internal knowledge and tools, aimed at operational and back-office processes such as document-heavy review work.
Relevance AI
A no-code multiagent builder marketed around assembling teams of AI "workers"; one of several vendors pursuing a "universal control plane" for managing agents across platforms.
Specialists
7 vendorsSmaller or newer vendors — some fresh startups, some pivoting from an adjacent market — that focus on a narrower set of business functions: commonly IT (aiXplain, Thunk.AI, Tines), customer support (Botpress, Ema, Relay.app) and finance (Ema, Sema4.ai). Most are small in headcount and revenue and still need to prove long-term viability.
aiXplain
Targets IT-oriented agent building, with a roadmap toward self-learning agents that improve from feedback over time.
Botpress
Grew out of conversational-bot building and now offers broader agent orchestration, popular for customer-support and helpdesk automation.
Ema
Markets itself around "AI employees" that handle finance and operations workflows end to end, spanning customer support and back-office tasks.
Relay.app
A no-code workflow and agent-automation tool aimed at everyday business and customer-support tasks for small and mid-sized teams.
Sema4.ai
An early-stage startup building autonomous "AI employee" agents focused on finance-heavy operational workflows.
Thunk.AI
A newer entrant targeting IT-oriented agent workflows, competing on ease of build and a flexible data architecture.
Tines
The most established Specialist here, known for security and IT workflow automation, now extending its orchestration engine into broader agent building.