Combines customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer, with AI-driven scoring and segmentation built in.
Enterprise Suite & Cloud CDPs
CDP capabilities built into (or alongside) large enterprise software suites — CRM, ERP, and marketing clouds from the biggest platform vendors.
An enterprise-grade, cloud-native platform that unifies customer data across front-office (marketing, sales) and back-office (ERP, supply chain) systems, with native SAP S/4HANA integration.
SAP's customer engagement platform (rebranded from SAP Emarsys) delivers personalized, one-to-one marketing interactions and AI-driven omnichannel campaigns at scale.
Unifies every customer signal across marketing, sales, service, and commerce into one real-time profile, with Agentforce natural-language audience building and Zero Copy activation.
Brings data and engagement together to power agentic customer experiences across sales, marketing, and service, integrating with hundreds of built-in connectors and Microsoft Copilot.
Treasure Data has rebranded to Treasure AI, an Agentic Experience Platform that pairs its enterprise CDP with AI agents to acquire, retain, and grow customer relationships automatically.
Marketing Engagement & Personalization CDPs
Purpose-built customer engagement platforms that combine data unification with cross-channel campaign orchestration, personalization, and AI-driven decisioning.
Segment's customer data pipeline and CDP now live on Twilio.com. It collects events from web and mobile apps and gives every team a complete, unified data toolkit.
Removes data silos and unifies customer data from all online and offline sources into a single source of customer intelligence, powered by its Loomi AI agentic platform.
9
Optimove
A "Positionless Marketing" platform that personalizes journeys at scale with customer insights, AI-led orchestration, and every channel a marketer needs in one place.
10
Blueshift
An AI-powered Customer Engagement Platform with a built-in CDP that unifies behavioral, transactional, and identity data to automate highly personalized cross-channel campaigns.
Insider's unified customer engagement AI platform connects data across channels, predicts future behavior, and individualizes experiences from a single platform.
12
Listrak
A cross-channel personalization platform for retailers that unifies data, identity, and messaging across email, SMS, push, and web to drive personalization and revenue growth.
Data Unification, Identity & Customer Intelligence Platforms
Platforms focused on identity resolution, data pipelines, governed customer profiles, and customer intelligence that feed downstream marketing and service tools.
13
Tealium
A customer data orchestration platform that collects, unifies, and activates trusted, consented customer data in real time — built for both CDP use cases and feeding AI models.
Consolidates and organizes customer data and insights into a single, comprehensive view, with no-code data pipelines and entity resolution for real-time cross-channel engagement.
Now part of Upland Software's CXM portfolio, BlueVenn unifies every customer interaction to deliver personalized, omnichannel experiences that increase engagement and lifetime value.
16
Totango
A customer growth platform that securely connects customer data for a single, unified view used to drive customer success, churn prevention, and revenue growth at scale.